This clean water awareness campaign by Solidarites International has everything. An important message, a creative idea, brilliant execution, and powerful typography.
They used a technology called Aquascript to compose type messages entirely of falling water. The Solidarites International Water Poster seeks to warn the world about the problem of a lack of drinking water in impoverished countries. Eight million people die each year from problems associated with dirty water. It’s worth paying attention to.
Source: Ocondesign via Quipsologies.
